David Kolb developed the model of different types of learning styles over many years, which suggested there are 4 main ways of learning which are performed in a cycle. Below is an image representation of this model. It consists of 4 different elements; concrete experience, reflective observation, abstract conceptualisation and active experimentation. We can link this to the processes that we use to find a suitable solution from a brief.
- Reflective Observation (reflect): This is the part where analysis would take place, so when you receive a brief you would reflect and analysis the brief, see what it is asking, who the target audience is, speculate of why and for where and the constraints of the brief. This reflection can also take place after a prototype of first draft has been created, this would be the part where you could possibly use other analysis tools such as SWOT analysis. This would often lead to abstract conceptualisation (conceptualisation) through research.
- Abstract Conceptualisation (Conceptualisation): This is where you would use the research and reflection to create an idea or develop an idea further; this would often lead onto active experimentation (doing).
- Active Experimentation (doing): This is the part where sketches would take place and the ideas would be communicated in some way, this would lead to concrete experience (experiment).
- Concrete Experience (experiment): Is the part where you would take the idea and use different mediums to see if the idea actually works, this would lead back to Reflective Observation (reflect) for analysis again.