Form, Content and Forming Ideas

What is Form?

Form is the way in which a piece of work presents its concept,e.g. book, mailer, poster, website etc

What is Content?

Content is the idea you convey through the form, e.g. invitation, story, etc.

Often Content and Form have a close relationship and can often effect the other, some times they can seem contradictory and this is classed as a tension.

A modernist approach is to say form follows funtion, however this is not true in all design.

Alot of the time we are provided a brief and we find it natural to research the idea, but what do we do if we go blank below are a few ideas

  • Brainstorming
  • Refer to ditionary
  • Word play, association
  • How have other designers have tackled the problem
  • Rough sketches
  • Moodboards
  • Photographs
  • Sourcing typefaces or composition styles
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