My target audience is:
My main audience is women over the age of 30 that want something that is thought-provoking. My secondary audience is men and women of all ages that are interested in psychology, especially cognitive psychology. Other people who may read it are wanting to learn more about how and why we forget memories.
So when creating content I need to consider the above in every decision I make. I think the magazine Psychologies does a really good job at appealing to this market, so I will pick up a copy of the magazine and look at their website; study its language, images, form, and style to get an idea on how to address my book and website to the audience.