I decided to have a quick look at Broadstairs folk week and had a look at the coding behind to find out what the font is. I found out they use fontsquirrel.com and used http://www.fontsquirrel.com/fonts/noticia-text for most of the titles and body text, this is good to know for any campaign mock ups. I also noticed their website is based on a 960px 12 column fixed design. So this is something we could also corporate into mock ups and also our own presentation so it is structured. I communicated this with the rest of the design agency.